Jeff Saperstein...


Jeff Saperstein & Associates
Mill Valley, CA 94941
jsaperstein@creatingregionalwealth.com
INDUSTRY EXPERIENCE

Since 1983, Jeff Saperstein has provided consulting services and training in strategic planning, marketing, advertising, market research and management meeting facilitation. His clients have included:

Sector Clients
Advertising Government
  • DeWitt Media, N.Y.
  • Hawk Media
  • Goldberg Moser O'Neill
  • Runyon Saltzman & Einhorn
Apparel High Tech
Arts Hospitals
  • M.H. de Young Memorial Museum
  • Rafael Film Center
  • Vector Theatre Conservatory of Marin
  • Marin Shakespeare Company
  • Shakespeare Santa Cruz
  • Marin Symphony
  • University of California in San Francisco
  • Fairmont in Oakland
  • Home for Jewish Parents in Oakland
Associations Law
  • Parlee McLaws in Alberta, Canada
  • Dick, Lee & White
  • Cavalcade, S.F.
Automotive Management Consultants
  • American Honda
  • Western Employer Associates
Banking Medical
  • Orthopedic Evaluation Center
  • Fairmont Hospital in Alameda County
Commercial Real Estate Non-Profit
  • C.J. Segerstrom, Orange County
  • United Way of the Bay Area
  • Marin Community Foundation
  • Fairmont Hospital
  • Christmas in April (Rebuilding Together)
  • School Environmental Education Docents (SEED)
  • Marin Conservation League
  • Marin Interfaith Council/Marin Aids Interfaith Network
  • East Bay Community Foundationü Adult Day Care Services Network of Alameda County
  • Jewish Community Federations of SF and East Bay
  • Bureau of Jewish Education , Marin JCC and United Jewish Appeal
Consumer Packaged Goods Printing
  • DelMonte
  • Coke Foods
  • Mars
  • Nabisco Brands
  • Robert Mondavi Wines
  • George Lithograph Company
Distribution Retail
  • Sosnick Companies
  • Beverages & More!
  • Sam Clar Office Furniture
Education Telecommunications
  • Active Learning
  • Sprint
  • Pacific Bell
  • PacBell Directory
Financial  
  • American Express Travel Related Services
  • First Data Corp.
 
Services  
  • First Data Corp
FACULTY EXPERIENCE

Jeff Saperstein is an adjunct professor at San Francisco State University Graduate School of Business where he teaches courses in international marketing case studies and marketing planning to an international student body. He teaches business professionals in marketing workshops at University of California Berkeley Extension, JFK University and Stanford University Professional Development Workshops. Many of these business professionals are in high technology and biotechnology companies. He also teaches marketing workshops to multinational business management executives in Mexico, Columbia, and Venezuela for Technology Training Corp, at the ESCP-EAP European School of Management in Paris, and the Technion in Israel.

He has conducted account management workshops for ADWEEK magazine in over 15 US cities to both client and advertising agency executives and advertising workshops for the Jamaica Advertising Association, the Milwaukee Advertising Association, and the San Francisco Advertising Association.

PUBLICATIONS

Jeff Saperstein is author of the books:

  • Creating Regional Wealth in the Innovation Economy, 2002.
  • How to Be a More Effective Account Manager, 1989.
  • Practical Approaches to Impromptu Speaking, 1988.

He has published over 20 articles in business publications on marketing and advertising.

ADVERTISING EXPERIENCE
1978-1983 Accounts:

FCB True North
Managed Levi Strauss & Company account where he supervised the introduction of the 501 jeans for women and other successful new product introductions.
1977-1978 Accounts:

Ted Bates
Nabisco Fleischmann’s Margarine and Egg Beaters and Mars Kal Kan products
1976-1977 Accounts:

Interpublic
Coke Foods and Heublein Food products
1974-1976 Accounts: Rosenfeld Sirowitz & Lawson
McDonalds New York
EDUCATION
  • B.A. cum laude from City University of New York, Queens College, 1971.
  • Masters of Arts in Communication from Denver University, 1972.
  • Completed the Columbia University Graduate School of Business Marketing Management Program, 1981.
  • Completed the Stanford University Finance for Non Financial Managers Program, 1997.

 

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